Apps for Sales Reps: Personalize B2B Buyer Journey

Many B2B sales reps struggle to balance efficiency and productivity with customer satisfaction and service in today’s ultra-competitive sales landscape.

The stakes are high. According to Salesforce, 79% of business buyers say it’s very important to interact with a salesperson who is a trusted advisor — not just a sales rep — who adds value to their business. The modern B2B buyer is unresponsive to inauthentic one-size-fits-all sales strategies. They don’t just want a personalized and consultative journey, they expect it.

Yet, many reps get held up by day-to-day tasks. Hubspot found salespeople spend just one-third of their day actually talking to prospects. They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls.

Pharos by Whereoware outfits busy sales reps with the time-saving tools they need to spend less time on administrative tasks, and more time cementing valuable customer relationships, delivering enriched customer experiences, earning buyer loyalty, and increasing sales.

Sales Reps Use Pharos To:

  • Increase Sales and Deepen Relationships

  • Place Orders and Access 360˚ Customer Profiles

  • Deliver Proactive Customer Service

  • Enhance and Personalize Sales Meetings

  • Share Rich Product Experiences

More Meaningful Sales Meetings

Whether they’re placing orders, managing customer issues, analyzing sales, following up with leads, or scheduling an appointment, Pharos CRM empowers Sales Reps to increase sales and improve customer satisfaction. As Sales Reps strive to give a highly personalized, value-adding experience to every customer, Pharos CRM makes it easy to provide the right resources, solutions, and follow-through, at the right time.


Sales Reps get a 360-degree customer view to capture every interaction, across channels. Pharos CRM outfits Sales Reps with the detailed customer activity reports for more meaningful sales meetings and personalized product recommendations. Sales Reps can view granular customer insights, such as previous purchases, product interests, abandoned carts, and customer service issues.


The Pharos Sales App empowers B2B Sales Reps be the trusted advisers customers’ need, while selling more in less time. Equipped with rich product presentations and simplified ordering, it seamlessly delivers up-to-date product, customer, and inventory information when Reps need it most—in sales meetings and at shows.

Armed with the combined power of their CRM and website, Pharos Sales App helps Sales Reps to seamlessly access customer history, open carts, and customer service issues, so they can proactively address the customer’s individual pain points and needs.

Pharos Sales App enables Sales Reps to review customers’ purchase history, website activity, email responses, and more to better personalize the selling experience and increase productivity.

With Pharos Sales App, Sales Reps get product orders right, every time. Armed with a built-in showroom scanner, Sales Reps can capture show orders with ease using their own device’s camera.

Enhanced Product discovery

Pharos Web gives customers the intuitive, product-focused B2B website experience they crave. The easy-to-use CMS enhances your products with high resolution images and alternative views. Housed with intuitive filters and product category pages, product discovery is made easy.


Equipped with a retailer/sales portal, Pharos Web gives Sales Reps and retailers a one-stop-shop to search, shop, and purchase products.


Whereoware built the Pharos Suite to help busy B2B company marketers, e-com managers, sales teams, and executives enhance their digital presence, deepen customer relationships, and increase sales. Get started with one product, or buy the whole suite – each product shares data and integrates for greater power and control. Contact Us for a demo!

Whereoware Team